Welcome back to our slightly sporadic accounts of what it’s like building an apparel factory from scratch. I feel like this are like the too-long mass-printed Christmas letters you get from your childhood neighbor that update you on the comings and goings of their lives that you're not really plugged into but you kinda think are interesting. Maybe?

This time last year, I was writing a story summarizing the wild journey of bringing our Ambition Anorak to market. It was a celebratory post – about overcoming great obstacles in product development to finally bring a dream product to life. And today I’m writing another story about the Ambition Anorak. A saga, this one less triumphant. A real dumpster fire of a month – March 2024. Here’s everything that we’ve been through in the last 20 something days. But there is a major lesson to be learned in it.