WONDERLAND - a new summer collection just dropped
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This is our story. It takes a lot of twists and turns because we've been at this for a decade, but here we go. 

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We make clothes, but we’re so much more than a clothing company. Clothes are our tool to create community and interact with the world in a playful and meaningful way while changing an industry and the way people believe in themselves. We believe that confident people go out and change the world and it’s our job to provide you with the tools to do so. We're a small team of women in Missoula Montana who collaborate daily to make your clothing dreams come true. We're all just making it all up as we go along and hoping it will work out. Most of the time it does. 

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I really hate writing about myself in the 3rd person, so here I am to tell Youer’s story! Hi! I’m Mallory Ottariano and I’m the founder of Youer. Settle in, because I had a really hard time condensing a decade of this experience into a few paragraphs. 

In 2012 I was fresh out of architecture school and looking to keep a creative outlet alive so I bought a $100 serger (a sweet sewing machine) on eBay and started sewing clothes in my parents basement (like, the closet where the Christmas decorations are stored part of the basement) to sell on Etsy. My mom found a great free table on the side of the road and loaded it on to the roof of her ’98 Subaru and that was my work station. My materials were thrift store clothes that I would spend hours shopping for and cutting up to sew into really wacky things that were colorful and weird and one of a kind.

READ THE WHOLE STORY
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I really hate writing about myself in the 3rd person, so here I am to tell Youer’s story! Hi! I’m Mallory Ottariano and I’m the founder of Youer. Settle in, because I had a really hard time condensing a decade of this experience into a few paragraphs. 

In 2012 I was fresh out of architecture school and looking to keep a creative outlet alive so I bought a $100 serger (a sweet sewing machine) on eBay and started sewing clothes in my parents basement (like, the closet where the Christmas decorations are stored part of the basement) to sell on Etsy. My mom found a great free table on the side of the road and loaded it on to the roof of her ’98 Subaru and that was my work station. My materials were thrift store clothes that I would spend hours shopping for and cutting up to sew into really wacky things that were colorful and weird and one of a kind.

READ THE WHOLE STORY
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We care about making clothes in a responsible way that doesn’t exploit people or the planet and we practice this every single day in the business decisions we make. It’s no secret that the fashion industry overproduces enormously and takes every shortcut possible to increase profits, resulting in excessive waste, low wages and environmental degradation. Check out this TEDx talk our founder Mallory gave about this topic. Click below to learn more about sustainability within our supply chain. 

LEARN ABOUT SUSTAINABILITY