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Send It Hat | Brush It Off
$54.00

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Success Pant | Goldenhour
$132.00

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Outshine Short | Fireclay
$84.00

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*QUIRKY* Ambition Anorak | Alpen/Basic Witch
$99.00 $166.00

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Thread Talks - our blog about how and why we make stuff

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an anorak saga: aka we hate LA

This time last year, I was writing a story summarizing the wild journey of bringing our Ambition Anorak to market. It was a celebratory post – about overcoming great obstacles in product development to finally bring a dream product to life. And today I’m writing another story about the Ambition Anorak. A saga, this one less triumphant. A real dumpster fire of a month – March 2024. Here’s everything that we’ve been through in the last 20 something days. But there is a major lesson to be learned in it.

one year later...

One year ago, I was heading out on a trip thinking “I can’t leave right now, what was I thinking. Was this a bad idea? Can we really do this? It needs so much more before it’s going to work”....

We made a men's hoodie and it's not an April Fool's joke.

Well, we made a men's hoodie. There’s a big story behind this hoodie. We swore we’d never make a men’s silhouette, but one guy changed that. Greg Seitz, a dear friend and longtime Youer supporter voluntarily put a $50 deposit...