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OUR STORY


Women are a very powerful force in the outdoor industry, and in the outdoor economy. So why does so much outdoor clothing look like it's for men? Seriously! Baggy, unflattering styles, zip off pants, boring prints and lame colors. At Kind Apparel, we're anything but boring and lame!

I started this journey the day I graduated from college with a $100 sewing machine, running an Etsy shop out of my parents' basement. Since childhood, I've been passionate about expressing my individuality through style and seeking out unique clothing, often making my own. As I grew up and started spending more time outside, I found a huge lack of technical clothing that was also fun to wear. I quickly realized I was not alone. 

Today, I am proud to run a company that produces incredibly unique, boldly colorful wearables, serving gals who get after it. While I'm no longer sewing in my parents' basement, we're still a small company dedicated to intentionally manufacturing quality products that combine function and fashion. 

Our products are 100% made in the USA - fabrics milled in California, printed cut and sewn in Arizona. We're based in Missoula, Montana where we handle all fulfillment, design, and business operations. I end up wearing a lot of hats, but my favorite is graphic designer of all our eclectic fabrics. I'm incredibly passionate about disrupting the women's outdoor clothing industry with products that are designed BY and FOR women, and reflect what real women want and need in technical clothing.

Our products are dedicated to a lifestyle led outside, which means we're committed to sustainable processes. Our highly technical fabrics are made from RECYCLED PLASTIC BOTTLES, and we're a member of 1% For The Planet - an initiative through which we give 1% of our annual sales to environmental non-profit partners.
I'm so grateful for your support that enables me to live this dream, and share it with others! 

Mallory Ottariano
Founder, Owner